EVALUATION: Questions

Below are our evaluation answers the the questions.

Question 1-

Question 2-

Question 2

Question 3-

Question 4-

Question 5-

Question 6-

Question 6

Question 7-

FINAL PRODUCT

Below is our final product and our target audience feedback.

To recieve our target audience feedback we asked people to either watch our final product on the mac's or we sent them a video through e-mail. We then got them to answer a survey to find out what they though of our film. We also got some of our target audence to tell us what they thought, not just in the survey.

Lucy- "The jump cuts between the victim and the tension causes tension"

Ellie- "The soundtracks were appropriate for the specific scenes"

Using our survey we got lots of positive and constructive feedback from our target audience. The survey itself is below, along with the results from the survey.

1. Do you think our film fitted into the genre of horror?

2. Which part of the film did you think was the best?

For this question we got a range of results, but the answer which appeared the most was 'when the zombie disappeared from behind the victim on the swing' over 30% of the responses we recieved back enjoyed this part the most. When asking them why they put that, people responded that it was the part which created the most tension because you didn't know where the zombie was.

3. Which part of the film did you like the least?

For this question people suggested that they would have liked to have seen more violence in the film, they suggested that the part where the zombie attacked the victim could have shown more than it did. We felt that this was very constructive because it helped us when looking at the BBFC rating; because we felt that this suggested that our film didn't show much violence.

4. If this was the beginning of a full length film, would you watch the full length version?

5. Did the sound in the background add to the suspence?

6. Did the last shot of the zombie work effectivly in your opinion?

7. Did you fully understand the plot of our film?

8. Did you know what was going to happen?

9. Were you frightened by the ending?

 

10. Was the build up to the zombie character well timed in your opinion?

All the responses we recieved said they thought the build up to the zombie character was well timed, the said that they felt that because you couldn't see the zombie's face very well until the end it created a good level of tension and made them want to watch more to see the zombie.

Overall we are very happy with our target audience feedback, it was very positive and helpful for when we were considering what BBFC rating we should give our final product. We also feel that we reached that audience we intended to target, and that our film fitted well into the zombie horror genre.

PLANNING: Construction

Below is a powerpoint showing some of the pictures that we took when we were filming. One shows Alice and Charlotte dressed up as their characters. There is also another of when we were in the middle of filming.

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PLANNING: Construction

We had researched information on certificates, this helped us to make our own decision on what certificate we wanted to give our film. Below the powerpoint is a breif description about the certificate we chose.

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Final certificate rating                                 

We have studied our final film and come to the conclusion that the suitable certificate rating would be a 12. The reason for this is that our film contains mild blood and gore content within the zombie’s appearance and moderate violence from the zombie toward the victim. The reason we chose certificate 12 is because the violence is only insinuated and not actually seen. This film would not be suitable to any person under the age of twelve as children may find the zombies appearance distressing.

PLANNING: Construction

Below is a powerpoint deconstructing two of the big five production logo's.

Production logos

Below is our final group production logo. It has been deconstructed to show what we were thinking when we created it. It appears at the beginning of our film.

PLANNING: Construction

We made a PowerPoint presentation about how we chose our location. It shows the different locations that we thought about filming at. It also shows the location we decided to film at.

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These are some pictures of the final place we have decided to film at. We have annotated them, to describe what we plan to do.

PLANNING: Construction

For the day we have decided to film, we had to make sure that we were prepared. So we got a screenshot of a weather app, for the day we were planning on filming.

In preparation for filming our coursework we had to make a shooting schedule, so that we knew who we would need, when we would need them and what we would need. Below is a copy of our shooting schedule. It is quite short, as we do not need many people or props.

PLANNING: Construction

Below are pictures of the products we bought for our filming. There are printscreens of the order page from Amazon for the products we bought and there is a picture of Charlotte's eye when she put the white contact lense in her eye.

PLANNING: Construction

As a group we have made a PowerPoint describing the different types of zombie makeups and costumes.

Costume and make up

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Below is a picture from Instagram account we set up, this shows some of the pictures we took for our planning. We have taken pictures of us working at the mac’s, drawing out our storyboards and items we have purchased for our filming.

The three of us had set up a twitter account, which allowed us to ‘tweet’ about what we were doing about planning and filming. Below is a print screen of our account. By doing this it allowed us to keep a record of our progress.

PLANNING: Construction

Below are pictures of myself, Charlotte and Alice. Next to the pictures is a little bit of writing explain why we are working with each other.

Charlotte -

Charlotte is a key member of our group and we find it easy to get along with her, Charlotte comes up with creative ideas and this was helpful for planning the opening two minutes. She is good at using the camera and camera techniques.

Alice Mutton -

Alice is 1/3 of our group and she is a key member, Alice is really good at the creative side of media. She comes up with great ideas and opinions. Alice also brings a fun aspect to the group with her sense of humour.

Morgan (me) -

“Morgan is another key part of our group, she is very good at the technical side of media which includes editing and working the macs. Morgan is easy going and therefore easy to talk to and express my ideas with.” – Alice and Charlotte

Story boards

Below are our storyboards, we have planned each shot

RESEARCH: Target Audience

Target Audience Research

Below is all the research we have collected for our target audience research. We looked at Amazon to identify what other people had bought with horror films. We also asked a range of people to fill in our questionnaire about horror films.

*MINDMAP OF PLANNING*

When we looked at Amazon, we looked at horror films, then we looked at what other products customers bought. This helped us to identify what our target audience liked and what people think a good combination of films are.

The first film that we looked at was Night of The Living Dead, as we can see from the picture below. This is the 1968 version, the films that we suggested to be bought together were the remake of Night of The Living Dead and the 2004 edition of Dawn of The Living Dead. These films are all zombie horror films, suggesting that they were all bought because of the sub-genre.

Another horror film that we looked at on Amazon was 28 Weeks Later. This is another zombie horror movie. When we looked it up we found that people that bought this DVD also bought other zombie horrors such as 28 Days Later, which is the first of this 2 part sequel and the 2004 Dawn of the Dead. This shows us what other films people like in this genre. These are similar to the films shown on the Night of the Living Dead DVD page. This helps us to get an idea of what it is that viewers like to watch.

To be able to get unbiased results we sent the questionnaire we had designed to 40 people, these people consisted of 10 male teachers, 10 female teachers, 10 male students (ages ranges from 11-16) and 10 female students (ages ranging from 11-16). Not all of the people we asked responded to our survey. For our questionnaire we asked a varied of questions to find out who liked horror movies. We created a mixture of bar graphs and pie charts to show our results. Below is the e-mail which we sent out to the 40 people we asked.

The first two questions we asked were general questions asking about age and gender. The third question we asked helped us to understand which would be the best possible way to target our audience when we and if we advertise the product. The fourth question we asked was if the viewer watches horror movies by themselves or in groups, this allows us to start getting personal viewing habits from our possible target audience.

Questions 5 and 6 gave us an idea of what it is that viewers want to see in a horror movie; by asking them what it is they want to see and what sub-genre they like to watch gives us precise answer to see whether people like the same things.by looking at questions 7 and 8 they tell us how viewers like to watch horror movies.

Questions 9 lets us see if people are influenced to watch horror movies by their friends, this tells us quite a lot about our target audience. Question 10 lets us see if people like to watch the same horror movies or if their preferences are different.

Below are some pie charts and bar charts to show the results of our questionnaires.

This pie chart shows the amount of responses that we got back from the 40 people that we sent the questionnaire out to. It shows that just under half of the respondents were in the ages of 10-19.

This bar chart shows us what type of advertising mostly influences them to go and watch a horror film. From the graph we can see that reviews are what mainly influences people to watch horror films.

The pie chart below shows us that the majority of people that responded to our survey prefer to watch horror films in groups rather than alone.

The bar chart below shows us what the people who answered the survey thought should happen in the first few minutes of a horror film. We can see that building tension and a dramatic event is popular.

This bar chart shows us what our respondent’s favourite sub-genre was. From this we can see that comedy was the most favourite sub-genre.

From this pie chart we can see that the people that answered our survey said that they would much rather watch a one off horror film than a sequel film, like Saw.

The pie chart below tells us that our respondent’s would much rather watch a horror film during the evening rather than during the day.

The bar chart below shows us whether our viewers are influenced to watch a horror film by their friends. Most people say they are while a few say they are but only sometimes.

Below is a PowerPoint that explains our finding and what our target audience’s habits are.

Target audience research

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RESEARCH: Conclusions

This section helps me to conclude my research of the horror genre. The PowerPoint below helps me to explain what I found out in my research of the horror genre.

Research conclusions

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RESEARCH: Genre

Below is a PowerPoint presentation to show my research on the sub-genre of ‘zombie horror’. I have embedded the PowerPoint to make it easier to view.

GENRE: Research

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